Product Manager Salaries in 2025

Product management (PM) has become one of the most sought-after roles in the tech industry. As a product manager, you are responsible for the strategy, roadmap, and feature definition of a product or product line. This vital role bridges the gap between different departments, ensuring that the product aligns with business goals and meets customer needs. With such responsibility, it is no surprise that product managers command competitive salaries, especially in tech hubs and top-tier companies in 2025. In this article, we will be looking into the landscape of product manager salaries,  where we will be focusing on experience levels and locations across the US, with a particular emphasis on FAANG (Facebook, Amazon, Apple, Netflix, and Google) companies.

If you are interested in becoming a product manager in 2025, you can check out this blog on the product manager resume skills that companies are looking out for, and tailor your resume to enter top tech companies.

Salary Overview Based on Experience Level

In 2025, product manager salaries vary significantly based on experience. According to data retrieved from level.fyi, Blind, and Glassdoor, here’s a list of average annual total compensations of product managers separated by years of experience:

Reference 1, 2, 3.

Associate Product Manager (0-2 years of experience):

• Average Total Compensation: $120,000 - $130,000

• Base Salary: $100,000 - $110,000

• Stock Grant (/yr): $10,000 - $15,000

• Bonus: $5,000 - $10,000

Mid-Level Product Manager (3-5 years of experience):

• Average Total Compensation: $150,000 - $170,000

• Base Salary: $120,000 - $140,000

• Stock Grant (/yr): $20,000 - $30,000

• Bonus: $10,000 - $20,000

Senior Product Manager (6-10 years of experience):

• Average Total Compensation: $200,000 - $230,000

• Base Salary: $150,000 - $170,000

• Stock Grant (/yr): $30,000 - $40,000

• Bonus: $20,000 - $30,000

Group Product Manager (10+ years of experience):

• Average Total Compensation: $250,000 - $300,000

• Base Salary: $180,000 - $200,000

• Stock Grant (/yr): $50,000 - $70,000

• Bonus: $20,000 - $30,000

Director of Product Management (12+ years of experience):

• Average Total Compensation: $350,000 - $400,000

• Base Salary: $220,000 - $250,000

• Stock Grant (/yr): $90,000 - $110,000

• Bonus: $40,000 - $60,000

VP of Product Management (15+ years of experience):

• Average Total Compensation: $500,000 - $600,000

• Base Salary: $300,000 - $350,000

• Stock Grant (/yr): $120,000 - $150,000

• Bonus: $80,000 - $100,000

Note that these figures are not from FAANG companies, and represent base salaries and do not include bonuses, stock options, or other benefits, which can increase total compensation by a substantial amount.

Geographic Salary Variations

Location plays a crucial role in determining product manager salaries. Major tech hubs like San Francisco, New York, and Seattle offer higher salaries due to the high cost of living and intense competition for talent. Here is a snapshot of the average PM total compensation in these cities:

Reference 1, 2, 3, 4, 5.

• San Francisco Bay Area:
• Associate PM: $114,711
• Mid-Level PM: $172,066
• Senior-Level: $344,133
• Group Product Manager: $400,914
• Director: $457,696
• VP: $915,393

 
• New York City:
• Associate PM: $102,550
• Mid-Level PM: $153,825
• Senior-Level: $307,650
• Group Product Manager: $358,412
• Director: $409,174
• VP: $818,349

 
• Seattle:
• Associate PM: $99,600
• Mid-Level PM: $149,400
• Senior-Level: $298,800
• Group Product Manager: $348,102
• Director: $397,404
• VP: $794,808

 
• Austin:
• Associate PM: $96,115
• Mid-Level PM: $144,172
• Senior-Level: $288,345
• Group Product Manager: $335,921
• Director: $383,498
• VP: $766,997

 
• Chicago:
• Associate PM: $87,949
• Mid-Level PM: $131,923
• Senior-Level: $263,847
• Group Product Manager: $307,381
• Director: $350,916
• VP: $701,833

While these figures are averages, salaries can vary widely based on company size, industry, and individual performance. Given the differences in salaries based on geographical area, you may consider moving in order to gain access to product manager jobs with the highest compensation.  

FAANG Companies: A Closer Look

FAANG companies are renowned for offering some of the highest salaries in the industry. Based on data submitted on level.fyi and Glassdoor, here is an overview of the average total compensation for product manager across all locations at these tech giants in 2025:

Reference 1, 2, 3, 4, 5.
 

• Facebook (Meta):
• Entry-Level: $165,750
• Mid-Level: $260,250
• Senior-Level: $876,300
• Director: $1,582,500
• VP: $2,452,500
• Amazon:
• Entry-Level: $192,000
• Mid-Level: $281,700
• Senior-Level: $543,225
• Director: $780,000
• VP: $1,993,000
• Apple:
• Entry-Level: $257,000
• Mid-Level: $405,600
• Senior-Level: $576,200
• Director: $994,800
• VP: $2,100,000
• Netflix:
• Entry-Level: $155,000
• Mid-Level: $512,500
• Senior-Level: $738,900
• Director: $1,088,000
• VP: $2,544,000
• Google:
• Entry-Level: $162,225
• Mid-Level: $311,775
• Senior-Level: $471,975
• Group PM: $702,825
• Director: $1,035,000
• VP: $2,452,500

FAANG companies not only offer high base salaries but also provide significant bonuses, stock options, and other perks. These additional incentives may even be larger than your base salary, which makes their total compensation packages very attractive. In my video here, I provide a full break down of six to seven figure tech salaries where I will go through how each of these extra components can form a large portion of your total payment package. This includes annual performance bonuses, benefits, relocation packages, sign on bonuses, stock options, and more.

Changes in Salaries Over Time

In recent years, product manager salaries have seen a steady increase, driven by the growing importance of the role and the demand for skilled professionals. From 2020 to 2025, PM salaries have risen by an average of 10-15%, depending on the location and experience level. Here is a video where I share in detail how my salary as a product manager progressed from 2009 to 2023. This upward trend in PM salaries is expected to continue as companies increasingly recognize the value of effective product management in driving business success.

Comparison to National Average

The national average base salary for a product manager with no experience in the US is approximately $130,000 in 2025. This average is lower than the salaries offered in major tech hubs and by FAANG companies, highlighting the premium placed on top talent in these competitive markets. For comparison, the average base salaries offered in these areas are as follows:

Reference 1, 2, 3, 4.

• National Average (US): $120,000
• San Francisco Bay Area: $166,000
• New York City: $133,000
• Seattle: $141,000
• FAANG Companies: $200,000+

*Note that total compensation will differ significantly from base salaries when considering stock options, bonuses, benefits, etc.

Career Progression

A career in product management offers clear and lucrative progression paths. Entry-level product managers can quickly move up the ranks with experience and proven success in managing products. Here is how your career progression would typically look like:

1. Associate Product Manager (APM): Entry-level role, focusing on learning the ropes and assisting senior PMs.
2. Product Manager (PM): Takes ownership of specific features or smaller products, gaining more responsibility.
3. Senior Product Manager (Sr. PM): Manages larger products or multiple features, often leading a team of APMs and PMs.
4. Director of Product Management: Oversees a portfolio of products, sets strategic direction, and leads multiple teams.
5. Vice President of Product Management: Top executive role, responsible for the overall product strategy and alignment with business goals.

In 2025, product management remains a highly lucrative career with significant salary potential, especially in tech hubs and at top-tier companies like FAANG. Salaries increase with experience and responsibility, offering large financial rewards and career growth opportunities. As the role of product managers continues to be pivotal in the success of tech products, the demand for skilled PMs is likely to keep rising, further driving up salaries and making it an attractive career choice for aspiring professionals.

If you are looking to start your career as a product manager, you can sign up for my masterclass here, where I will show you how you can secure high six-figure PM offers by creating a product portfolio within two weeks. Here is my Killer PM Resume Template which is crafted to help you showcase your strengths and land interviews fast. Don’t miss out—click here to download it and take the next step in your career journey.